Designed in Great Britain / Inspired by Gold

Inspired by a champion – drawing on his Olympic gold-medal winning experience, Sir Chris Hoy has designed a range of bikes that bring pro-level performance to young riders. Engineered for confidence and control, HOY bikes are lightweight, responsive, and built to inspire the next generation of cyclists.

Why choose a HOY bike?

• Lightweight Design – HOY bikes are built with triple-butted aluminium frames and carefully selected components, ensuring a light yet strong ride for young cyclists.
• Ultimate Control & Safety – All HOY junior bikes come equipped with powerful disc brakes, ensuring reliable stopping power in all conditions. Whether riding in the city or on light trails, these brakes give young riders the confidence and control they need to explore safely.
• Engineered for Children – Designed with Sir Chris Hoy's experience in mind, these bikes deliver performance, control, and durability for young riders ready to push their limits.
• Built to Last – We’re so confident in the quality of our bikes, we offer a free 10-year extended warranty on HOY frames and forks, providing peace of mind with every ride.
• Child-Focused Design – Thoughtfully developed with child-specific geometry, optimised handlebar widths, and adjustable brake levers to provide the perfect fit and feel.

The 26" HOY Pentland Bike – Designed in Great Britain / Inspired by Gold

The HOY Pentland 26" is the ideal companion for young riders aged 9 and over who are ready to explore further and ride with confidence. Designed for both urban environments and light off-road adventures, this bike is built to inspire a love for cycling.

With a lightweight yet durable frame, the HOY Pentland 26" ensures effortless handling, allowing young riders to navigate roads and trails with ease. Featuring disc-specific wheels, internal cable routing for a clean look and added protection, wide handlebars for greater control, and wide treaded tyres for enhanced grip, this bike is ready for any adventure.

The Shimano 8-speed drivetrain, paired with a 32T chainring and 11-32T cassette, provides smooth shifting and the right range of gears for tackling climbs and picking up speed on descents. Powerful 160mm disc brakes deliver reliable stopping power in all conditions, giving riders the control they need.

Designed for both comfort and performance, the HOY Pentland 26 features a custom HOY saddle and a quick release seatpost clamp for easy adjustments as your child grows. With stylish yet understated colour accents, this bike is made for young riders who want to ride further and faster.

Sizing 

The HOY Pentland 26" bike is recommended for children aged 9+, with a minimum inside leg measurement of  70cm, and a minimum height of 145cm (4'9").

Designed in Great Britain / Inspired by Gold

Inspired by a champion – drawing on his Olympic gold-medal winning experience, Sir Chris Hoy has designed a range of bikes that bring pro-level performance to young riders. Engineered for confidence and control, HOY bikes are lightweight, responsive, and built to inspire the next generation of cyclists.

Why choose a HOY bike?

• Lightweight Design – HOY bikes are built with triple-butted aluminium frames and carefully selected components, ensuring a light yet strong ride for young cyclists. 
• Ultimate Control & Safety – All HOY junior bikes come equipped with powerful disc brakes, ensuring reliable stopping power in all conditions. Whether riding in the city or on light trails, these brakes give young riders the confidence and control they need to explore safely.
• Engineered for Children – Designed with Sir Chris Hoy's experience in mind, these bikes deliver performance, control, and durability for young riders ready to push their limits.
• Built to Last – We’re so confident in the quality of our bikes, we offer a free 10-year extended warranty on HOY frames and forks, providing peace of mind with every ride.
• Child-Focused Design – Thoughtfully developed with child-specific geometry, optimised handlebar widths, and adjustable brake levers to provide the perfect fit and feel.

The 24" HOY Pentland Bike – Designed in Great Britain / Inspired by Gold

The HOY Pentland 24" is the perfect next step for young riders aged 8 and over who are ready to take on longer rides and more varied terrain. Designed to be lightweight, responsive, and confidence-inspiring, this bike is a great companion for both city paths and light trails.

Built around a durable and lightweight frame, the HOY Pentland 24" offers precise handling and stability. It features disc-specific wheels, internal cable routing for a cleaner look and better cable protection, wide handlebars for improved control, and wide treaded tyres that provide excellent grip across different surfaces.

The Shimano 7-speed drivetrain, combined with a 32T chainring and 11-32T cassette, ensures smooth shifting and gives young riders a practical range of gears for hills, flats, and everything in between. 140mm crank arms are tailored to younger legs, supporting efficient pedalling. Powerful 160mm disc brakes deliver dependable stopping power in all weather and terrain.

Designed with growth and comfort in mind, the HOY Pentland 24 includes a custom HOY saddle and a quick-release seatpost clamp, making it easy to adjust as your child grows. With subtle styling and premium features, it’s built for young cyclists who want to go further with confidence.

Sizing 

The 24" HOY Pentland bike is recommended for children aged 8+, with a minimum inside leg measurement of  57cm, and a minimum height of 127cm (4'2").

Hoy Pentland

Named after one of our favourite trail networks, the Daley is our all-new all-mountain 29er, ready for any adventure—from steep climbs to tough descents. The exclusive aluminium frame combined with proven 150/140 mm suspension delivers tailored riding pleasure for every build.

The Daley is our ultimate trail bike: playful off-road, with maximum grip in corners, and enough power for the steepest climbs. Ready to take off, lean into the corner, and really put the pedal to the metal.

No gimmicks, no unnecessary frills – just what you need.

FEATURES

1X Shimano Groupset and Hydraulic brakes for only £799!

The Double Peak 3 is the most affordable model in the series, but offers the same great foundation as its bigger siblings: a heat-treated aluminum frame with reinforced tubes and a tapered head tube.

The SR Suntour suspension fork with 120 mm travel ensures confident control on any terrain. With the Shimano Cues 9-speed gears, you can effortlessly master every climb and enjoy smooth descents. Kenda Regolith tires offer optimal grip, while the Shimano hydraulic disc brakes ensure reliable deceleration.

• Hydroformed, heat-treated 6061-T6 aluminum hardtail frame. Tapered head tube with double-butted top and down tubes. Quick-release dropouts.
• SR Suntour XCM32-Boost fork with 120mm travel
• Shimano Cues 9-speed drivetrain with 11-41T gearing
• Double-wall 32H alloy rims with Shimano TC500 center-lock hubs, 15mm front, quick-release rear
• Kenda Regolith 29 x 2.4" front and rear
• Shimano MT200 Hydraulic 2-piston disc brake with 180/160mm rotors

£3,499 FOR A BIKE WITH THIS SPEC! Get raw! During the R&D phase of the new Haro Greer Alloy full-suspension MTB, the response was clear: a production version of the raw aluminum frame should be launched. Our answer: the limited edition Greer Raw LTD 1 and LTD 2. The anodized, rough raw finish on the polished surface with etched details looks clean, fast, and ready to rip. Both models come in premium builds with Fox suspension.

The Greer Alloy Raw LTD 1 & Greer Alloy Raw LTD 2 variants are now available in limited quantities.

FEATURES

We've redesigned it from the ground up to give you the ultimate riding experience. Featuring an extended top tube and shortened chainstays for a snappy, playful feel. The seamless 4130 chromoly frame with tapered head tube offers unmatched stiffness and responsiveness. Featuring Marzocchi DJ 100mm forks for unmatched performance. Equipped with Pro Taper bars, 48 chromoly cranks and Tektro Gemini four-piston brakes for maximum control. The SR 3 is also available as an aftermarket frame so you can build your perfect bike from the ground up.

Discover the Steel Reserve 3 now and experience the next level of DJ riding.

The Steel Reserve 2's new full-chromly frame is the heart of this impressive bike. With a tapered, integrated head tube and reinforced top and down tubes, it offers the perfect balance between stability and agility. The longer top tube provides more space and comfort, while the short rear triangle ensures unparalleled agility.

The SR2 is not only a feast for the eyes, but also well thought out down to the smallest detail. Cable guides, an integrated seat clamp and chain tensioners keep everything secure and rattle-free so that you can concentrate fully on your riding experience.

The 100mm travel Slant 34 fork is ready to take the brunt of your landings, while BMX-inspired parts like the 3-piece Baseline chromoly cranks, forged 28T sprocket, Pivotal seatpost and premium CK grips support you in any situation.

And when it comes to safety, the SR2 impresses across the board. Sealed bearings, double-walled 36h rims and a hydraulic disc brake at the rear guarantee reliable braking performance, no matter how wild your ride gets.

Get ready to push your limits and make the impossible possible. What are you waiting for? Reach higher with the Haro Steel Reserve 2 Dirt Jumper!

*Specifications may change without notice due to production constraints or supplier availability but will be substituted with an item of equivalent or greater quality

Call us today to pre-order your bike, deliveries beginning in June!

Description

Reach the highest peaks with ultimate riding fun. Our new ALLMTN CF 11 TRN/IQ delivers just that – and even more. This full-suspension eMTB embodies “Next Level Riding” like no other eMountain bike in our range. One key feature is the fully integrated Pinion Motor.Gearbox.Unit (MGU) – an advanced drive technology that combines motor and gearbox in one housing. Supported by the mullet setup, shorter chain stays and improved kinematics with 160mm of travel front and rear, you’ll enjoy an entirely new, intuitive riding experience. And with the 800Wh battery, even the longest Alpine climbs become a breeze, while the high-quality Magura disc brakes bring you safely back down to the valley. Climbing to the highest peaks has never been this fun!

Pinion MGU E1.12 Motor and 12-Speed Transmission in One

At the heart of the new AllMtn CF TRN/IQ is the Pinion MGU E1.12 – a compact unit combining a powerful electric motor with a precise 12-speed gearbox.

Thanks to electronic shifting technology, you shift seamlessly and reliably—even under load.

Derailleur and cassette? A thing of the past—meaning no broken parts, no constant readjustments, just pure ride focus.

Specification

Battery - Pinion InTube 800Wh

Battery brand - Pinion

Battery capacity - 800 Wh

Charger - Pinion FIT Standard Charger 48V

Display - Pinion FIT Master Node Display + Remote Pure

E-bike system - Pinion

Maximum support speed - 25 km/h

Motor - Pinion E1.12 MGU

Motor torque (nm) - 85 NmDrive

Cassette - Gates Carbon Drive CDX Sprocket 9-Spline

Chain - Gates Belt Carbon Drive Belt CDX, 120T

Crankset - Pinion Forge Crankset 165 mm + GATES CDX front sprocket 165

Frame - High Carbon Uni

Frame material - Carbon

Gear - Pinion Gearbox

Max permissible weight (Rider, Cargo and Bike) - 135 kg

Number of gears - 12

Shifter Right - Pinion Triggershift Smart Shift TE1Suspension

Front Fork - Rockshox ZEB Ultimate Charger 3.1 RC2 160 mm

Shock - Rockshox Super Deluxe Ultimate RC2T 230x60mm

Travel - 160 mmComponents

Brake Rear - Magura Hydraulic Disc brake MT5, 4 pistons 203 mm

Front brake - Magura Hydraulic Disc brake MT5, 4 pistons 203 mm

Grip kind - MTB Grip Set VLG-1751D2

Handgrip brand - XLC

Handlebar - Haibike TheBar++ Dia. 31.8 mm

Pedal - XLC VPE-527 MTB Alloy Pedal w. Reflector

Saddle - Selle Royal Vivo 1216HRN

Seatpost - Limotec Dropperpost A4H Dropper, Dia. 34.9 mm, Travel: 150 mmWheelset

Front wheel size - 29

Rear wheel size - 27.5

Tyre - Continental Kryptotal-Fr, Enduro Soft 

Geometry

Description

A whole new beast: The Poacha Full Party is engineered for the gnarliest terrain this planet has to offer. Its premium carbon frame and top-notch components will get even the toughest freeriders’ heart racing. Up front, the RockShox ZEB Ultimate 180 eats up the hits. The RockShox Vivid Ultimate 180 turns chaos into control and makes roughest conditions butter smooth. Razer sharp precision through wireless shifting, extreme braking power and Flip Chip: the Poacha Full Party isn’t just a bike – it’s the ultimate wild card to enter the game of send.

Available from May 22, 2025

CARBON FRAME – STIFFNESS & LIGHTNESS

Weighing just 3.8 kg (size L, no shock), the POACHA delivers stiffness you'd expect from the RIOT EN – but with a significantly lighter build. Full carbon front and rear triangle, certified for Category 5 – ready for anything from park laps to full-blown big mountain lines.

GEOMETRY YOUR WAY

Flipchip & Reach Adjuster allow for full personalization: head angle, seat angle, bottom bracket height, reach and wheelbase – you dial in what feels right for you.
And if things get sketchy? The TTS Tool (only on the Full Party model) is integrated right into the steerer tube – including a chain tool and spare link holder. Always there. Always ready.

• Flipchip: Switch between high and low. Adjust seat angle, head angle and BB height to suit your terrain and riding style.

• Reach Adjust: Fine-tune your reach and wheelbase ±5 mm for the perfect fit and feel.

TOP TECH, FULL SEND

• GX AXS T-Type – Wireless, precise, bombproof Cable-free shifting that’s clean, fast and built for chaos – with full integration.

Vivid Ultimate Shock – Air shock with coil feel

The top-tier Rock Shox shock – mid-stroke support, max grip, smooth landings.

CARBON FRAME

At just 3.8 kg (size L, no shock), the full carbon frame is ultra-stiff yet lightweight. Certified for Category 5 with a total system weight of 120 kg – ready for anything from enduro punishment to freeride chaos.

Components

Bottom bracket - Sram DUB BSA 73 MTB WIDE

Brake - Sram DB Maven Silver, 4 pistons, organic pad, 220 / 200 mm

Brake Lever - Sram DB Maven Silver-BL

Brake rotor - Sram DB Rotor HS2 220 / 200 mm, rounded, 6 bolt Disc

Grips - XLC GR-S34 MTB Sport Bar Grips - black

Handlebar - Truvativ Descendant Riser Downhill, Dia. 35 mm, Rise: 25 mm, W: 800 mm

Headset - Acros AMX-002/3 Mod56/66, reach adjustable +/-5 mm

Saddle - Prologo Proxim Nembo Steel 145 mm

Seatpost - TRANZ X Dropper MTB +RAD JD-YSI35, Dia. 34.9 mm, Travel: 160 mm

Stem - Truvativ Descendant Dia. 35 mm, L: 40 mm, A-Head

Type brakemount - PMDrive

Cassette - Sram XS-1275 Eagle T-Type, XD, 10-52T

Chain - Sram GX Eagle T-Type 12s

Crankset - Sram FC GX Eagle DUB T-Type w/ Guard, DM, 30T

Number of gears - 12

Rear derailleur - Sram GX Eagle AXS T-Type 12s, wireless

Shifter - SRAM AXS Pod ControllerSuspension

Fork - Rock Shox ZEB Ultimate Charger 3.1 RC2, DebonAir+, 180 mm

Rear shock - Rock Shox Vivid Ultimate 250x70mm, Vivid Air, StandardWheels

Front tire - Continental Kryptotal-Fr Enduro Soft, foldable skin SL, TR 60-622

Front wheel set - DT Swiss FR 1500 29" 15x110 mm, 6 bolt Disc, TR

Rear tire - Continental Kryptotal-Re Enduro Soft, foldable skin SL, TR 60-584

Rear wheel set - DT Swiss FR 1500 27.5" 12x148 mm, 6 bolt Disc, TR, XDFrame

Bottle cage mount - DOWNTUBE

Frame Description - Carbon Uni

Frame Material - CARBON

Geometry

Description

Rules don’t exist – the only thing that matters is gravity and the ground in front of you: POACHA PRO. A precision-crafted bike for those who thrive in the untamed wilderness. A frame forged out of premium carbon and battle-proven components, it was built to conquer roughest lines and come out grinning. When it comes to big drops the Grip X2 chews through impacts like a beast. Out back, the Fox X2 Factory 160 keeps things composed. Shifting? Shimano XT 12-speed will have you fast and ready for anything gravity throws at it. Braking with the TRP DH-R Evo? Savage – the best there is on the market. This isn’t just another downhill rig: It is your entry to the game of send – are you ready?

Available from May 22, 2025

POACHA PRO – FACTORY LEVEL CONTROL

Fox 38 Factory Fork – High-end suspension straight from the factory
With Grip2 cartridge, buttery smooth response and endless adjustability, you’re fully equipped for technical trails and big drops.
TRP DH-R Evo – Braking power for Rampage lines
Strong, reliable and precise – this DH brake with 223 mm rotors stops you safely, even on the steepest descents. Built for race conditions – ready for full throttle.
Fox X2 Factory – Maximum rear-end control
A shock that reacts to the smallest hits with sensitivity and swallows big impacts with ease. For consistent traction – no matter how wild it gets.

THREE MODELS – ONE MISSION

Whether it’s POACHA, POACHA PRO or POACHA FULL PARTY – each setup is tuned down to the smallest detail for your ride:

• 180 mm travel front & rear

• High-end suspension from Rock Shox or Fox

• SRAM or Shimano drivetrains – mechanical or wireless

• Stable mullet setups with Conti Kryptotal tires

• And: Ready to send!

POACHA PRO – BUILT FOR THOSE WHO WANT MORE

More support, more control, more top-tier performance. The POACHA PRO is for riders who don’t mess around.
Fox 38 Factory and X2 Factory shock carry you confidently through the rowdiest sections.
TRP DH-R Evo brakes give you the stopping power you need.
Shimano XT 12-speed drivetrain keeps it smooth even at max effort.

Park-ready, Rampage-capable – and seriously potent.

Components

Bottom bracket - Shimano Deore BB-MT501 68/73 mm, HOLLOWTECH II, BSA

Brake - Tektro TRP DH-R EVO Silver Grey, 4 pistons, 220 / 203 mm

Brake Lever - Tektro TRP HD-M846 DH-R EVO Silver Grey-BL

Brake rotor - Tektro TRP RS01E 220 / 203 mm, 6 bolt Disc

Grips - XLC GR-S34 MTB Sport Bar Grips - black

Handlebar - Raceface Turbine Dia. 35 mm, Rise: 20 mm, W: 800 mm

Headset - Acros AMX-002/3 Mod56/66, reach adjustable +/-5 mm

Saddle - Prologo Proxim Nembo Steel 145 mm

Seatpost - TRANZ X Dropper MTB +RAD JD-YSI35, Dia. 34.9 mm, Travel: 160 mm

Stem - Race Face Turbine R Dia. 35 mm

Type brakemount - PMDrive

Cassette - Shimano Deore XT CS-M8100-12, MICRO SPLINE, 10-51T

Chain - Shimano Deore XT CN-M8100 12s

Chain guide - MRP AMG SL 30T hardware 2x12 mm, 1x10 mm

Crankset - Shimano Deore XT FC-M8200, HOLLOWTECH II, 30T

Number of gears - 12

Rear derailleur - Shimano Deore XT RD-M8100-SGS 12s, Shadow+

Shifter - Shimano Deore XT SL-M8100-IR, Rapidfire+Suspension

Fork - FOX 38 FLOAT Factory GRIP X2, Boost, 180 mm

Rear shock - FOX FLOAT X2 Factory, 2pos-Adj. 250x70mmWheels

Front tire - Continental Kryptotal-Fr Enduro Soft, foldable skin SL, TR 60-622

Front wheel set - DT Swiss F 1900 29" 15x110 mm, 6 bolt Disc, TR

Rear tire - Continental Kryptotal-Re Enduro Soft, foldable skin SL, TR 60-584

Rear wheel set - DT Swiss F 1900 27.5" 12x148 mm, 6 bolt Disc, TR, MSFrame

Bottle cage mount - DOWNTUBE

Frame Description - Carbon Uni

Frame Material - CARBON

Max. allowable total weight (kg) - 120

Geometry

Description

POACHA – READY TO SEND
Ready to push your limits? The POACHA is your entry into the world of gravity – fully equipped for tough lines, fast sections, and total control.
With the new SRAM Maven Bronze 4-piston brakes, you get maximum stopping power with precise modulation – perfect for technical descents.
The RockShox ZEB Select fork with 38 mm stanchions and Charger RC damping delivers precise handling and reliable performance when things get rowdy.
In the rear, the Vivid Select shock offers a sensitive steel spring feel with the tunability of air – for unbeatable grip, full support and easy setup.
POACHA – your perfect partner to enter send mode.

Available from May 22, 2025

KEY FEATURES

Sram Maven Bronze brakes – Full bite at full speed
The new 4-piston brake from Sram delivers massive power with precise modulation. Built for gravity riding – perfect for your first hard-line adventures.

Rock Shox ZEB Select fork – stable, stiff, precise
38 mm stanchions and the Charger RC damper give you the control you need when things get rough – reliable, low-maintenance, and with huge reserves.

Vivid Select shock – sensitive with bottom-out protection
Steel coil feeling with air chamber adjustability gives you maximum grip and full support in fast, technical sections. Easy to tune for your perfect sag setup.

THREE MODELS – ONE MISSION

 

Whether it’s POACHA, POACHA PRO or POACHA FULL PARTY – each setup is tuned down to the smallest detail for your ride:

 

• 180 mm travel front & rear

• High-end suspension from Rock Shox or Fox

• SRAM or Shimano drivetrains – mechanical or wireless

• Stable mullet setups with Conti Kryptotal tires

• And: Ready to send!

CARBON FRAME – STIFFNESS & LIGHTNESS

Weighing just 3.8 kg (size L, no shock), the POACHA delivers stiffness you'd expect from the RIOT EN – but with a significantly lighter build. Full carbon front and rear triangle, certified for Category 5 – ready for anything from park laps to full-blown big mountain lines.

Components

Bottom bracket - Sram DUB BSA 73 MTB WIDE

Brake - Sram DB Maven Bronze, 4 pistons, organic pad, 200 mm Sram DB Maven Bronze, 4 pistons, organic pad, 200 mm 

Brake Lever - Sram DB Maven Bronze-BL

Brake rotor - Sram DB Rotor Centerline 200 mm, rounded, Centerlock

Grips - XLC GR-S34 MTB Sport Bar Grips - black

Handlebar - XLC MTB Dia. 31.8 mm, Rise: 19 mm, backsweep 9°, W: 800 mm

Headset - Acros AMX-002/3 Mod56/66, reach adjustable +/-5 mm

Saddle - Prologo Proxim Nembo Steel 145 mm

Seatpost - TRANZ X Dropper MTB +RAD JD-YSI35, Dia. 34.9 mm, Travel: 160 mm

Stem - PMG Team All Mtn, Dia. 31.8 mm, L: 40 mm, A-Head

Type brakemount - PMDrive

Cassette - Sram XS-1270 Eagle T-Type, HG, 10-52T

Chain - Sram Eagle 70 T-Type 12s

Crankset - Sram FC Eagle 70 DUB T-Type Crankset w/ Guard, DM, 30T

Number of gears - 12

Rear derailleur - Sram Eagle 70 T-Type 12s

Shifter - Sram Eagle 70 T-Type Single Click TriggerSuspension

Fork - Rock Shox ZEB Select Charger RC, Boost, DebonAir+, 180 mm

Rear shock - Rock Shox Vivid Select 250x70mm, Vivid Air, StandardWheels

Front Hub - Shimano HB-TC500-15-B 15x110 mm

Front rim - WTB ST Tough TCS 2.0 29" Pinned 32H Vinyl

Front tire - Continental Kryptotal-Fr Enduro Soft, foldable skin SL, TR 60-622

Rear Hub - Shimano FH-TC500-HM-B 12x148 mm

Rear rim - WTB ST Tough TCS 2.0 27.5" Pinned 32H Vinyl

Rear tire - Continental Kryptotal-Re Enduro Soft, foldable skin SL, TR 60-584

Spoke - DT Swiss FACTORY 2.0Frame

Bottle cage mount - DOWNTUBE

Frame Description - Carbon Uni

Frame Material - CARBON

Max. allowable total weight (kg) - 120

Geometry

DUNE R: THE ENTRY LEVEL BUILD

Description

CRAFTY CARBON R: ACCESS THE LATEST IN EVOLUTION