About Us


Shop Opening Times:

Monday - CLOSED

Tuesday - Friday - 10:00 - 17:00

Saturday - 10:00 - 16:00

Sunday - CLOSED

Pedalz is run by riders, for riders! Every one of us at Pedalz absolutely lives and breathes bikes! Any spare time we have when we're not at the shop, we're riding. We love the great outdoors and we want to be able to provide everything you need to love it too and, ultimately, to get out and ride your bike! 

We also endeavour to provide you with the best advice to suit your needs and top notch customer service! 

If you love bikes our store is the biker's version of Santa's grotto! We have everything from mountain bikes, ebikes, downhill bikes, enduro bikes, gravel bikes, leisure bikes, XC & road bikes, clothing & protection, footwear, nutrition & tools, parts & accessories & loads of other cool stuff! 

Our intention from the outset was not just to create an exciting new premium bike store but to create a local hub for anyone that loves bikes to come and visit, hang out, talk bikes, share riding stories and meet new riding buddies. With a friendly & knowledgeable team and a chilled out atmosphere, along with our in store Pedalz alpine chalet to hang out in, we think you'll love it.

We want everyone to enjoy the fantastic local riding we have on offer and through the spring and summer months we'll be doing regular group rides to show anyone who would like to come along some of the best trails that Norfolk and Suffolk has to offer, we'll also be organising some cool ride/demo days in collaboration with local bike parks so you can try out some of the latest and greatest products on offer from Transition, Kona, Yeti, NS Bikes, Lapierre & Thok.

Here's to the future of riding! 

The Pedalz Team